YEEZY 350 V2


Adidas created the BOOST cushioning material in 2013 that looks like some cheap bubble. however, it brings about the crazy trend in these five years and becomes a very important and influential element. From the original  Energy Boost、Ultra Boost to Boost, Adidas fully utilizes the tech of Boost and achieves pretty obvious effects. The excellent resilience of Boost lets person has a feel of stepping the top of a cloud.


Admittedly, Boost plays an important role in the development of Adidas. NO BOOST, NO NOW ADIDAS. In fact, Boost exists much shortage, including poor support and easy oxidation and yellowing but its brilliant foot feeling entire can hide these disadvantages. Hi-hat feeling is the synonym of its softness.

Adidas has continuously pushed out the overall black Boost in order to avoid the problem of easy oxidation. Although it is black, Adidas only changes the outside layer of black and the inside still remains the design that YEEZY is the classic representative whose Boost is enveloped in the outer casing of TPU.

Referring to YEEZY series, I must talk to the YEEZY 750 that is the early works of Kanye and remains the traditional style, including magic paster, suede, and high top design that are all his style in Nike.


YEEZY 750 uses the package of BOOST design and directly influents the consecutive products such as YEEZY 350, solves the oxidation problem and we can feel the thick of Boost through the translucent TPU. Adding Kanye popularity and special marketing way that make YEEZY become the extremely prevail sneaker.

Similarly, this year the dad shoe is so popular and Kanye and Adidas jointly created the YEEZY 700 that makes the leading in the dad shoe market. This built-in Boost, you don’t



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